Top 10 Instagram Influencers in Beauty

Are you ready to discover the most followed beauty influencers on social media today? If you're passionate about makeup, skincare, and beauty-related, you've come to the right place! These influencers have taken the beauty world by storm with expert tips, techniques, and honest product reviews.

Their immense popularity and trustworthiness can be a powerful tool to market your brand. But how do you pick the right influencer for your brand? Don't worry. Let's get to know these beauties to help you find the perfect match!

Are you a fan of Beauty Influencers?

Get ready to discover some of the most fantastic beauty influencers in the industry who are setting the bar high with their incredible talent and expertise. From makeup to skincare, these content creators have got it all covered, and they're taking the social media world by storm with their engaging photos and videos.

Their relatable and authentic content has earned them a massive following on various platforms, where they share their personal experiences with honesty through trends like "Day in My Life" and "Get Ready with Me" videos. Their followers feel a virtual connection with them, which has helped them feel more confident and empowered in their skin.

Beauty influencers are changing the game with their passion and knowledge, inspiring and educating their followers and positively impacting the beauty industry.

So, if you're looking for serious beauty inspiration, check out these incredible content creators who redefine beauty standards and set new trends.

Top Beauty Influencers on Instagram You Need to Know
1. Selena Gomez

When it comes to beautification, did you know that Selena Gomez is killing it in the beauty industry? She's the most-followed woman on Instagram, with a whopping 429 million followers! She has been named “Native Influencer" since she gained immense popularity through social media. Not only that but Selena has also been named the number one influencer in the world for positively influencing people's decisions.

Selena has been acting since she was young and started her singing career soon after. Now, she has her own skincare and makeup line called "Rare Beauty." She even hosted a fantastic trip where she invited other influencers to learn about her new products and get to know her. Not only is she an exceptional beauty influencer herself, but she also uses influencer marketing to increase brand awareness for her company. Isn't that awesome?

So, whether you're a makeup enthusiast or casual makeup wearer, you can count on Selena and her squad to help you embrace your rare beauty and shine from within!

The source of the image is an Instagram profile.

2. Kylie Jenner

Kylie Jenner, the ultimate social media queen, has taken the world by storm with her massive following of 400M on Instagram, making her the second most followed woman on the platform. But wait, there's more! Not only is she a famous influencer, but she's also the founder of Kylie Cosmetics, her very own skincare and makeup line. And here's the kicker - at just 21 years old, she became the youngest self-made billionaire. That's what I call a boss move! Her beauty line is a massive hit, and she leverages the power of influencers to promote it. It's impressive how she inspires so many people, especially regarding beauty. Kylie is truly a force to be reckoned with!

Source: Kylie Cosmetics

3. Huda Kattan

Prepare to be dazzled by the incredible story of Huda Kattan! This American makeup artist, beauty blogger, and entrepreneur is an absolute inspiration. Her genius creativity birthed the iconic cosmetics line, Huda Beauty. What started as a humble newsletter shared amongst friends has transformed into a highly sought-after beauty blog, where Kattan reveals her invaluable makeup tips and DIYs.

Driven by her passion for makeup, she launched Huda Beauty in 2013 and has taken the beauty industry by storm ever since! Kattan's brand is a testament to her innovation and boundary-pushing, and her success story inspires and motivates women worldwide to pursue their dreams. No wonder she's on Cosmetify's list of the wealthiest influencers today! Get ready to be inspired!

The photo was sourced from Huda Beauty's official Instagram profile.

4. Becky G

Becky G is a rising star who conquered the music charts and the beauty industry with her passion and talent. From her early days experimenting with makeup to becoming a Covergirl at just 15, Becky's love for beauty has always been a driving force. And now, as the founder of Treslúce Beauty, she's taking the industry by storm with a new, inclusive approach to makeup that celebrates her Latinx heritage. With her unique vision and unstoppable drive, Becky is proving that beauty truly knows no bounds. So join us on this exciting journey and discover how one woman's love for makeup changes the game for everyone!

Becky G posted an image on her official Instagram account, where she served as a guest judge on an episode of the #DragRace show.

5. Nikkie de Jager-Drossaers

Get ready to meet the fabulous Nikkie de Jager-Drossaers, the Dutch makeup artist and beauty influencer taking the world by storm! With her impressive makeup skills, NikkieTutorials has become a sensation online, inspiring thousands of people to embrace their beauty with her famous video "The Power of Makeup." Since 2008, she's been sharing her makeup secrets with the world and has established herself as a leading figure in the beauty industry. She has worked with A-list celebrities like Lady Gaga and launched her line of beauty products under Nimya in collaboration with Ofra Cosmetics. And guess what? We've got an exclusive look at one of her favorite looks straight from her Instagram page! Get ready to be wowed by Nikkie's incredible talent and flawless style.

An Instagram post by Nikkie recommends her preferred product, stating that

"Cheeky Flush Cream Blush" is a must-have item in one's makeup collection.

6. James Charles

Are you ready to hear about one of the most remarkable American beauty influencers and makeup artists? James Charles Dickinson is a superstar who started his journey as a local makeup artist in his hometown of Bethlehem, New York. But he didn't stop there! James went on to create some of the most creative and mesmerizing makeup tutorials, uploading his content over the internet for all to see. It's safe to say that he quickly rose to fame, and it's not hard to see why!

With an incredible social media presence and collaborations with some of the most influential brands in the industry, James is a force to be reckoned with. His Halloween makeup tutorial with none other than Kylie Jenner has almost 30 million views, and it's not hard to see why - the creativity is truly mind-blowing! But James continues beyond makeup artistry. He has also explored new ventures, such as television and music projects, expanding his digital reach and social media presence. Indeed, James Charles Dickinson is a superstar in every sense of the word!

7. Makeup By Mario

Get ready to be amazed by the world-renowned makeup artist Mario Dedivanovic! With his passion, professionalism, attention to detail, and unparalleled artistry, Mario is one of the most followed and influential makeup artists worldwide. He specializes in enhancing natural beauty and creating subtle transformations that leave you looking flawless.

But that's not all! Mario is also a visionary and pioneer in the beauty industry. He uses his expertise to teach and popularize the latest makeup techniques and ignite viral trends, pushing boundaries and changing the beauty landscape.

Mario has his beauty brand, MAKEUP BY MARIO! Showcasing universal shades for all skin tones and meticulously crafted pro products and tools. Most of his collection is designed to elevate your application and recreate Mario's signature techniques. Get ready to unleash your inner artist and experience the magic of MAKEUP BY MARIO!

8. Nikita Dragun

Nikita Dragun, the sensational influencer and makeup guru, has taken the beauty industry by storm! With a whopping 8.6 million followers on Instagram, Nikita has become a household name with her incredible makeup tutorials and beauty-related videos that are a feast for the eyes.

But that's not all - Nikita is also a successful entrepreneur in beauty products, and her inspiring journey as a transgender woman has touched the hearts of millions worldwide. With her powerful message of self-love and acceptance, Nikita has become a beacon of hope for those struggling to find their true selves.

Nikita promotes her products, landing sponsorships and raking in the dough with affiliate commissions. It's no wonder she's the talk of the town!

9. Naomi Giannopoulos

Naomi Giannopoulos is a multi-talented artist who is a makeup guru, fashion designer, and social media sensation. Having worked with A-list celebrities, Naomi has established herself as a force to be reckoned with. With almost two decades of experience in the art, beauty, and entertainment industry, Naomi knows what it takes to create stunning looks that will make you stand out.

Get ready to be inspired and learn more about this incredible artist by checking out her excellent IG profile!

10. Jeffree Star

Meet the larger-than-life personality who took the beauty industry by storm –  Jeffree Star is more than just an American internet personality, makeup artist, and former singer-songwriter. He is a revolution in cosmetics, the unstoppable force behind Jeffree Star Cosmetics.

You must have heard of Jeffree Star already if you're a makeup enthusiast. But did you know that Jeffree's passion for makeup started at 13 when he would sneakily steal his mom's eye shadows and recreate looks from magazine fashion ads? Now, thanks to his wildly successful brand, he's a celebrity in his own right. In 2014, Jeffree teamed up with former friend Kat Von D to launch his makeup line, and the rest is history.

Before becoming a beauty expert, Jeffree worked behind makeup counters, glamming up celebrities, fashion shoots, and weddings. And with his larger-than-life personality, he has become an Instagram icon in the beauty world. Get ready to be swept away by Jeffree's story, and check out his IG profile to experience the thrill!

Image from Jeffree Star's official Instagram account

Key takeaway!

These beauty influencers on Instagram have skyrocketed in popularity, capturing the attention of millions of followers with their incredible makeup skills and savvy social media know-how. It's a new world of makeup, and these influencers are leading the way, from stunning skincare routines to mesmerizing makeup tutorials.

Today, beauty influencers have gained massive popularity on social media. They are known for their expertise in all things beauty - from pre- and post-makeup skincare to cosmetics tips, techniques, and reviews.

Stay tuned for more exciting cosmetics news!