Top 10 Highest-Paid Instagram Influencers

If you're a business owner seeking to expand your brand's reach on social media, have you ever thought about collaborating with influencers? It's a fantastic method to increase your exposure and engage with a broader audience. Instagram influencers, in particular, are known for their ability to disseminate new trends, products, services, and more. However, choosing the suitable influencers to help you get the most out of your investment is essential.

To maximize your social media marketing strategy, consider working with top-rated Instagram influencers who can help promote your brand effectively.

Who are the Top-Rated Instagram Influencers Today?

Instagram has changed the game for brands in terms of influencer marketing. It's become the go-to platform for connecting with audiences more authentically and personally. With the power of a single post, companies can reach millions of people, making Instagram the ultimate platform for businesses looking to make an impact.

While working with smaller influencers is great for authenticity, collaborating with celebrities can help brands increase their reach. If you're interested in collaborating with high-earning Instagram celebrities and influencers, we've compiled a list of the top ones for you.

1. Cristiano Ronaldo

Cristiano Ronaldo is a highly talented Portuguese professional footballer and model who has gained global recognition for his outstanding skills on and off the field.

With an impressive 621M followers on the platform, Ronaldo's Instagram account is the most-followed in the world. He can earn nearly $3.23M per Instagram post by promoting various brands and products, making him the highest-paid Instagram influencer. It's truly remarkable how much influence he commands in the digital world.

2. Lionel Messi

Lionel Messi, the renowned Argentine footballer, is one of the most influential athletes in the world. He has a massive following of 499 million people and is famous for his skills as a forward for Argentina’s national team and Barcelona's football club. Several brands have recognized his star power and collaborated with him for endorsements, spanning various industries, including sports and fitness. For instance, he has partnered with Lay's for a paid promotion. As a sporting icon, he has the potential to promote sportswear brands and inspire people to stay active and healthy. Messi earns a whopping $2.6 million for each publication, a testament to his massive popularity and influence.

Here is an example of a paid partnership post on Instagram.

3. Selena Gomez

Selena Gomez is a talented and famous Spanish singer and actress with a vast global audience. With a staggering 429M followers on Instagram, her sponsored posts generate almost $2.5 million, and she has been one of the most prominent figures on the platform for years. Despite being a celebrity, Selena Gomez has managed to maintain a high engagement rate of 1.41% on her Instagram posts, which is a challenging feat.

Brands collaborating with Selena Gomez get access to her millions of followers and benefit from her massive reach. Her posts tend to attract millions of likes, a great promotional opportunity for the products she endorses. Selena Gomez often supports fashion, lifestyle, and beauty brands, an excellent example of how celebrities can use their influence to promote positive brands. Here's one example.

4. Kylie Jenner

According to Forbes, Kylie Jenner, the world’s youngest self-made billionaire, was second in earnings for her beauty brand, Kylie Cosmetics. But having 400M followers on Instagram makes her a perfect figure for some luxury brands. Meanwhile, she earns almost $2.3M per post.

5. Dwayne Johnson

Dwayne Johnson, also known as "The Rock," is a former wrestler turned actor and entrepreneur who has become one of Instagram's most successful celebrity influencers. He is known for his impressive physique and is often featured in action movies, making him an ideal ambassador for health and fitness brands. With 396 million followers on Instagram, he is the fifth-highest-paid celebrity on the platform, earning $2.3 million per sponsored post. His success inspires those who aspire to build a successful career in entertainment and entrepreneurship.

6. Ariana Grande

Ariana Grande is among the most followed social media celebrities and the highest-earning Instagram influencer, with an estimated $2.2M per sponsored post. She now has 380M followers on Instagram. She is known for her powerhouse vocals, elaborate music videos, and signature ponytail hairstyle. Her stunning photos and videos from her performances, music videos, and personal life are a treat for her fans, who get a glimpse into her glamorous and exciting world.

But there's more to Ariana than just glitz and glamour. She's also an activist who uses her platform to promote mental health awareness through her music and social media presence. Seeing celebrities like her use their fame for a good cause is incredible! Her fans love her for the positivity and inspiring messages she shares with them through her posts.

7. Kim Kardashian

Kim Kardashian is a media personality, socialite, and successful businesswoman with over 364 million followers on Instagram. She earns $2.2 million per sponsored post and is known for sharing her appearances and magazine photo sessions on the platform. Kim gained fame through a TV series based on her family and launched her cosmetics brand, KKW Beauty. Despite receiving positive and negative media attention, she promotes wellness brands and encourages a healthy lifestyle.

8. Beyonce Knowles

Beyoncé Giselle Knowles-Carter! This American singer, songwriter, and businesswoman has taken the world by storm and rightfully earned her title as "Queen Bey." Her electrifying performances and unmatched artistry have made her a spot on Rolling Stone's list of greatest vocalists of all time. With 320 million followers on Instagram, she significantly influences her fans and the industry. Notably, she earns an average of $2.1 million per post, a testament to her success and hard work.

9. Justin Bieber

Justin Bieber is a fantastic Canadian singer who has captured the hearts of millions of fans worldwide. He is known for his incredible musical performances across various genres, making him a pop icon. Justin's Instagram account boasts an impressive 293 million followers, which has made him a highly sought-after influencer for brands looking to reach a broad audience. Unsurprisingly, a sponsored post on his Instagram account can fetch around $2 million, given the tremendous value he brings to brands.

10. Taylor Swift

Taylor Swift is a force to be reckoned with! She's an American singer-songwriter who has rocked the music industry with her versatile artistry, incredible songwriting skills, and strong entrepreneurial spirit. She's a Grammy award-winning superstar and a social media influencer with a whopping 281 million followers on Instagram.

Taylor's creativity and authenticity shine through in her music, tours, and personal life, and it's no wonder she's been paid up to a whopping $1.1 million per post by brands such as AT&T, Diet Coke, and Keds. Taylor's platform raises awareness on issues such as LGBTQ rights, feminism, and mental health. She has solid and dedicated fans across the globe, and her contributions as a vocalist and influencer on social media are significant and undeniable. We are excited to see what she will accomplish next!


If you're looking for success on social media, there are some valuable lessons from the most highly paid social media stars. The secret behind their triumphs is quite simple - they create engaging content, craft effective strategies and build a personal connection with their followers.

These notable influencers have a massive following and have achieved incredible financial success. But the great news is that you can collaborate with them, too! Working together allows you to reach millions of people with just one post.

So why not consider partnering with these fantastic influencers and take your social media game to the next level?