What is an Instagram media kit?
An Instagram media kit is a one-page snapshot brands ask for before a collaboration. It shows who you are, your audience, your reach, and what you charge — the creator equivalent of a resume.
What to include in your media kit
- Intro: your name, handle, niche, and a one-line bio.
- Key stats: followers, engagement rate, average likes/comments, reach.
- Audience: top locations, age range, gender split (from Instagram Insights).
- Services & rates: what you offer (Reels, Stories, posts) and pricing.
- Contact & social proof: email plus any past brand work.
How to use this generator
- Fill in your details and stats below.
- Click Generate media kit to build the preview.
- Click Download PDF — your browser saves a clean, print-ready copy.
Not sure of your engagement rate? Use our free Engagement Rate Calculator first, then drop the number in.