Instagram Engagement Rate Calculator

Enter your followers and average likes + comments to get your engagement rate instantly — and see how it stacks up against creator benchmarks. No signup.

How to calculate Instagram engagement rate

The most common formula is:

Engagement rate = (average likes + average comments) ÷ followers × 100

Take your last 5–10 posts, average the likes and comments, and divide by your follower count. This calculator does the math for you.

What is a good Instagram engagement rate? (2026 benchmarks)

  • Under 1% — low; audience may be inactive or partly fake.
  • 1–3% — average / solid for most accounts.
  • 3–6% — high; strongly engaged audience.
  • Over 6% — excellent, often smaller niche communities.

Smaller accounts usually see higher rates than large ones. Brands care about engagement rate more than raw follower count when choosing creators.

Frequently asked questions

For most accounts, 1–3% is solid, 3–6% is high, and above 6% is excellent. Smaller, niche accounts typically see higher rates than large ones.

The common formula is (average likes + average comments) ÷ followers × 100, using an average across your recent posts.

No. You enter the numbers yourself and the math runs in your browser. Want it pulled automatically from your posts? Connect your profile with InMagic.